> For the complete documentation index, see [llms.txt](https://docs.withorbital.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.withorbital.com/getting-started/quickstart.md).

# At a Glance

## **Inside Orbital** 🧑‍🚀 <a href="#inside-orbital-0" id="inside-orbital-0"></a>

Orbital is an end-to-end sales campaign platform built for SMB teams in vertical markets—like Medspas, HVAC, Restaurants, and Franchises. It helps you discover the right accounts, enrich them with deep data, and run automated go-to-market campaigns.

Unlike traditional tools like ZoomInfo, Orbital is built specifically for SMB targeting, giving you smarter filters, richer signals, and more automation power.

## **Who We Power** 💪 <a href="#who-we-power-3" id="who-we-power-3"></a>

Orbital is designed for go-to-market teams that need better visibility, smarter targeting, and automation that works for SMB-focused sales motion\
\
We power:

* **Sales teams** looking to find high-fit accounts and drive custom, efficient outbound
* **Marketing teams** who want to build targeted audiences for campaigns
* **RevOps and GTM leaders** who need scalable systems for lead flow, enrichment, and routing

**Vertical-Focused Teams** Selling into niche SMB segments like Medspas, Dentists, Truckers, Franchises, Tattoo studios, and more - where traditional tools like ZoomInfo fall short

## **Key Concepts** 🔑 <a href="#key-concepts-7" id="key-concepts-7"></a>

| **Signals**   | Custom enrichments powered by Orbital’s AI agents. Orbital tracks 200+ small business specific enrichments including Website Modernity, Number of Locations, and Find Business Owner |
| ------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Discover**  | Scan every small business in a given vertical & geography.                                                                                                                           |
| **Workflows** | Custom automations that let you enrich, score, segment, and route leads into your CRM                                                                                                |
| **Campaigns** | End-to-end motions where you define targeting, enrich data, and trigger downstream GTM actions using Discover + Workflows.                                                           |
| **Universe**  | Central database of your entire TAM – spanning both your CRM data and businesses identified by Orbital Discover.                                                                     |
| **Credits**   | You use credits to power different enrichments in Orbital                                                                                                                            |


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